WHY: Knowledge is pre-eminent source for sustenance in the fast-moving and highly competitive world. Knowledge, like air, is vital to life. Like air, no one should be denied of it.

WHAT: Knowledge is a familiarity, awareness, or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.

HOW: Knowledge will be improved through a theoretical or practical understanding of a subject. It can be implicit (as with practical skill or expertise) or explicit (as with the theoretical understanding of a subject); it can be more or less formal or systematic.